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Article
Publication date: 1 March 2002

Rita D. Medina‐Muñoz and Diego R. Medina‐Muñoz

Hotels offer a product of strategic interest to tour operators as far as it determines the cost of a package vacation to a great extent, while it also significantly influences the…

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Abstract

Hotels offer a product of strategic interest to tour operators as far as it determines the cost of a package vacation to a great extent, while it also significantly influences the degree of satisfaction of the tourists who purchase such packages. That, together with the increasingly competitive rivalry among German tour operators, suggests how important it is for the tour operators to exercise some control over the hotel companies they deal with. This study identifies the aspects over which German tour operators exercise control in their relationships with hotel companies they do business with, including the mechanisms or tools used to exercise control.

Details

Tourism Review, vol. 57 no. 3
Type: Research Article
ISSN: 1660-5373

Content available
Book part
Publication date: 4 March 2024

Abstract

Details

Managing Destinations
Type: Book
ISBN: 978-1-83797-176-3

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